Disney uses its name to curtail childhood obesity

Continuing the food discussion, I was so happy to see this: Disney to Restrict Junk-Food Ads. The article begins:

The Walt Disney Company, in an effort to address concerns about entertainment’s role in childhood obesity, plans to announce on Tuesday that all products advertised on its child-focused television channels, radio stations and Web sites must comply with a strict new set of nutritional standards.

In an era where corporations are throwing money to buy influence in ways that harm our children, it is so refreshing to see that a wealthy corporation, for once, is doing the right thing. And make no mistake, the fast food corporations and big businesses ARE targeting our children.

The big chains like McDonald’s have been aggressively and specifically targeting children for decades. When Ray Kroc first started expanding the McDonald’s chain, he would hop in a Cessna and fly around looking for prime real estate as close to schools as possible. Today they use satellite technology to locate the same type of properties. These companies are literally stalking our children. They’ve even found ways to get inside schools nd be part of the public school lunch menus.

–from Lunch Lessons: Changing the Way We Feed Our Children by Ann Cooper and Lisa M. Holmes, pp. xv-xvi

I’ve had my issues with Disney in the past, and I’ll probably have some issues in the future, but this is a good thing. If you have time, take some time to send them a letter of appreciation. Maybe contact the CEO directly:

Robert A. Iger,
President and CEO of the Walt Disney Company
500 S. Buena Vista Street
Burbank, CA 91521
Email: robert.a.iger@disney.com

Again, I can’t express how important it is for a big company like Disney to take a stand. They’ve partnered with Michelle Obama too. I listen to conservative radio sometimes, and I hear how the pundits attack Michelle Obama, accusing her of overstepping by trying to advocate healthy diets, saying that no one wants it. Well, guess what? Disney wants it!

Robert A. Iger, Disney’s chairman, said he felt strongly that “companies in a position to help with solutions to childhood obesity should do just that,” but added: “This is not altruistic. This is about smart business.”

Smart business or not, they ought to be commended for doing the right thing.

8 thoughts on “Disney uses its name to curtail childhood obesity

  1. This is a long time coming. This began back in 2008 and started happening in earnest in 2009 when they started removing McDonald’s stuff from theme parks. Glad to see Disney is doing this. At the same time, I do think it really will be in their best interest and better for their bottom line.

  2. Lemme guess… apples, bananas, low-fat yogurt sweetened with agave syrup, low-fat cereal, and celery with mysteriously fat-free peanut butter. Disney’s brilliant, kids will stay fat and they’ll stay in front of the TV this way.

  3. Awww. This is great!

    So what brand division of Kelloggs are they shacking up with to make this “We really do care about your children and their health. That will be $18.74 for your yogurt and apples.”?

  4. These are great comments, and points I never thought of.

    I need to re-calibrate my skeptic’s radar. As it has been said: hope is the first step to disappointment. :D

    XD

  5. I think a free apple comes with your rental of those car-strollers, so your chubby kid doesn’t have to walk around the park. This way they can enjoy their apple while expending the least calories possibles, and watching the mini dvd screen in the car-stroller.

  6. You skeptics irritate me. A mega-corporation decides to get involved with children’s nutrition in a positive way. What could possibly go wrong?

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