Great article from the Alpha Asian’s FB page: Why Asian American spending power catches advertisers. Check out the video feature. I’ve noticed too that Asian Americans in advertising seems to be on the rise. Half a trillion in spending power is nothing to sneeze at. I like what they say about luxury items. Some people say such a focus is elitist; I think such a focus could mean one is on the cutting edge.
In other high-end news, luxury stores are also hitting up the rich Chinese tourist market: Luxury stores pull out Mandarin phrase books to make the sale.
Again, “elitism” isn’t necessarily a bad thing. “Elitist” people drive the market. It means they support innovation. It means they have the power to determine how they spend their money and what they like. They become choosers. “Elitist” people are driving the nation towards healthier organic food. Their dollars drive the creation of art and literature. I’m not one of them (although I do buy organic), but I think they play a crucial role in deciding where the nation and culture is headed.