The Youtube Path to Greatness

2009 July 3
tags: , ,
by jaehwan

I’d heard of Marie Digby on all the Asian American sites before (she’s half Japanese according to Wiki), but I only checked out her videos after reading Guerilla Publicity by Jay Conrad Levinson et al.  In GP, the authors mention how Digby publicized her original videos by posting her cover songs and picking up fans from people who were googling the covers.  It was a brilliant strategy, and seeing how successful she has become, it clearly worked.  Not only did she pick up many fans, and not only did her success afford her radio and TV coverage, but now I can’t get that “Say It Again” song out of my head.

Another part of her publicity strategy was her youtube singing contest, in which she invited people to copy her work and put it on youtube.  This helped to bring her publicity, plus it uncovered people who are talented in their own right.  See Mr. Cendana below:

By the way, is it my imagination, or do these contests seem to have a lot of Asian American entrants?

from → media

4 Comments leave one →
2009 July 3
kobukson permalink

You know what? I had to look up the definition of “cover song” in order to understand what you were talking about.

In popular music, a cover version, or simply cover, is a new rendition (performance or recording) of a previously recorded, commercially released song….Contemporary versions of older tunes have always particularly popular among nascent musical acts as they are often used to strategically position well-known music between less popular “originals” by the artist(s)

Ok, much better, the whole thing makes more sense now.

2009 July 3
jaehwan permalink

Haha…I actually spent a summer living in a house with a bunch of heavy metal musicians, so I heard the term thrown all around that summer. By the way, here is the winner of the contest, who is a guy from Hong Kong:

http://www.youtube.com/watch?v=9zYHeIRte2I

2009 July 4
Meiko? | big WOWO permalink

[...] know how YouTube links up related videos?  Well, with my post on Marie Digby, the above video came up.  I clicked it and thought, “Hey, I’ve heard this song before [...]

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2009 July 7
Teaching, Learning, Promoting through the Internet | big WOWO permalink

[...] you liked Marie Digby’s song in my Marie Digby post, you can also learn to play it from the songwriter herself (at [...]

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