Infomercials

This article is about how the proliferation of infomercials during prime time are an indication of the failing economy, but here’s something that you probably didn’t know:

In exchange for the lower prices, infomercial producers are given no guarantees about when their ads will run. The networks give priority of time to the full-price ads, which usually take up the slots during prime time and other popular times. When the networks cannot find advertisers to pay the premium time slots, they will use direct-response ads instead.

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